OUR FOUNDER’S STORY | WHY WE DO IT | OUR VENDING MACHINE | #PAYITFOOTWARD INITIATIVE

While it is amazing for brands to give away products or donate a portion of their proceeds on behalf of their customer base, in founding Sock Footage, Marisa Sheff was hoping to take the same 1 to 1 model one step further. Having been involved in and volunteered at a number of charitable organizations over the course of her lifetime, Marisa has had the opportunity to work closely with members of the homeless community.

Through her work, she quickly realized that there was a common thread among the individuals with whom she crossed paths: they all craved connection and conversation. They wanted to be heard and they wanted to be seen. Unfortunately, in this age of technology, we have lost authentic connection, and, as a result, many of our relationships have become short-lived and transactional. After a five year stint as a corporate account manager in the sock industry, she knew she wanted to find a way to combine her passion for socks with giving back to those less fortunate. 

Socks are the most needed, but least donated items at homeless shelters. As such, for each pair of socks purchased on our site, a donation pair is provided courtesy of our brand in an effort to support our members in reclaiming that meaningful, in-person donation experience. We are hoping that this complimentary pair of socks will encourage you to get out there and give! We truly believe, and have witnessed firsthand, that being physically present in the donation process has the power to change your life while touching the lives of those in need. Help us inspire others to #PAYITFOOTWARD!

Our #PAYITFOOTWARD initiative was created to remove some of the stigma around homelessness. By documenting the before-and-after highlights of your giving experience and sharing personal footage online, we are confident that you can change people’s views and bring awareness to the growing concerns surrounding those living on the streets.